Branding & Strategy
Fertilitest is an iPhone application focused on bringing accurate, efficient home pregnancy testing into the 21st century. It uses an external, one time purchase, test module with refillable paper cartridges to test urine for pregnancy and ovulation information. The module is based on current pregnancy tests, but cleaner, more accurate, environmentally friendly, and economically efficient. The brand incorporates a three piece logo, the egg, the sperm, and the result. Using soothing colours, Fertilitest creates a neutral environment, based on providing simple necessary information.
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