The Selley brothers approached me with an exciting project: crafting a brand for their YouTube Channel, Catch n' Selley, dedicated to sharing their fishing escapades and lakeside adventures. Their vision was clear—to create a brand that could seamlessly translate into merchandise and complement their social media presence.
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The logo itself paints a picturesque scene of Manitoba's magnificent lakes, framed by the lush greenery of spruce and pine trees that grace their rocky shores. At the heart of this image, a magnificent large-mouth bass bursts forth from the water, engaged in an epic battle against a determined fishing line.
Understanding their desire for a brand that could adorn hats and apparel with finesse, I embarked on a journey to capture the essence of an intricately embroidered patch. I aimed for designs characterized by bold simplicity, perfect for showcasing exquisite puff embroidery.
![](https://cdn.myportfolio.com/65b03792-3845-4201-8ebf-18c960b9442c/a7d0f73a-36c0-472c-92ff-5a42e59aa376_rw_1200.png?h=90ab328ebdce1dacf37bbac6d62c8dff)
![](https://cdn.myportfolio.com/65b03792-3845-4201-8ebf-18c960b9442c/31f05d14-b874-4a80-8daa-e02937f191c0_rw_1200.png?h=0e5e8f0bf131840fd26811d8b01ee896)
For the typography, we turned to the rustic charm of HWT Artz, a wood block typeface that effortlessly conjures images of cabins and serene lakes—the very backdrop that the Selley brothers often find themselves in.
![](https://cdn.myportfolio.com/65b03792-3845-4201-8ebf-18c960b9442c/43d9d9d5-5c61-458b-82af-2883c3997e8f_rw_1920.png?h=cca635f91636bddddffb489554bcb35c)
![](https://cdn.myportfolio.com/65b03792-3845-4201-8ebf-18c960b9442c/3518eb71-3a16-4f6c-b1e3-930c15144982_rw_1920.png?h=45a78e89ce58a52ed6fefb65653dd155)
Working on this project was a joy, and it's a testament to the Selley brothers' passion for their craft and the great outdoors. The resulting brand embodies the spirit of their channel, making it a perfect fit for both their merchandise and their online presence.